I do hope that pop fans look up “7” the new album by Nelly Furtado. Namely because, being true to form Nelly keeps the listeners interest piqued, frequently switching between musical styles and genres. Indeed no one dares to explore an eclectic mix of soundscapes like her. Moreover, the reason why her tracks appeal to a multi-generational audience. There is always something fresh for the ears to hook into. Similarly with the two vastly contrasting album lead-in singles, “Lovebites” and “Corazón,” Nelly confirmed to the pop world she is back to slay once more. Therefore, it doesn’t surprise that the “7” album release day focus track “Honesty,” sees the global pop superstar flip into breezy, electro, dance-pop mode.
In fact, in “Honesty” Nelly completely clocks out with the global rhythms that heavily influenced the recent, single “Corazon.” Nevertheless, she is super keen to impress the sonic soundscapes prevalent in the present-day pop landscape. Moreover, showcasing her versatile vocal abilities across various musical styles. Collaborating with producer SG Lewis, she skillfully navigates between the influences of Kylie and Tove Lo, seamlessly showcasing the many facets of her vocal prowess. This diversity highlights the depth of her musical artistry. And that she makes it appear effortless how she flips between a sweet-honeyed voice in one track and a rap-spoken word style with ease in the next.
It is interesting to note upon release, “Honesty” is supported with visualiser in place of a full-flown video. Nevertheless, the clip is also a fascinating choice. Since the styling of it would not seem out of place if it were a Kylie music video. Similarly, it is precisely this point where I realised it isn’t obviously distinguishable that the track is by Nelly Furtado at all. Which is quite a change for Nelly as an artist who thrives on elevating pop using differing and eclectic styles. By the same token the track is still a stunning piece of irresistable dance-pop.
Maybe the idea here was not to cater to the whims of her loyal fans. But to merely grab the attention of a new pop audience. Because of the modern pop sound exuded in “Honesty” I commend the astute mindset that comes from being both GRAMMY award-winning and also an independent artist. The album “7” has much to offer to old and new fans alike.
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