Jimmy Fallon is the latest celeb to team up with Beats By Dre, a brand that’s already packed with A-listers like Nicki Minaj, LeBron James, and Kim Kardashian.
Beats Electronics, founded by Dr. Dre and record exec Jimmy Iovine, took the world by storm when it launched in 2006. On Thursday night, “The Tonight Show” host teased his next big project with Beats By Dre, as he rocked a head-to-toe yellow look—shoes, headphones, and all. “Mustard on the BEATS,” he teased with a wink. “Dream collab with @BeatsByDre. Coming soon.”
Ahead of the launch, Jimmy Fallon sent a pair of Beats to his friend, Kim Kardashian, who had quite the reaction–especially the color.
Article continues below advertisement
Kim Kardashian Receives Prototype Of Jimmy Fallon Beats
In a recently posted video on Kim Kardashian’s Instagram Stories, the SKIMS founder couldn’t help but laugh as she checked out Jimmy Fallon’s new Beats headphones.
“I just got this box of Beats by Jim, Jimmy Fallon,” she said, with a chuckle.. “Ummm what is this color? It is…I’m a little confused. Did they send me the wrong ones?”
Article continues below advertisement
Jimmy Fallon Reveals The Reasoning Behind The Mustard-Yellow Look
But it didn’t stop there. The “Keeping Up With The Kardashians” star shared another clip where she had a hard time holding back her laughter. “Okay (laughs) This is Jimmy’s headphones,” she said showing off the new prototype. “Oh cute he wrote a little note.”
Kim read the note aloud: “It said, ‘So excited to share my prototype of Beats studio pro headphones collaboration and as for the color I’m delighted to introduce mustard inspired by my love for hot dogs.'” Kim then added with a sarcastic tone, “Um, I’m so proud of you Jimmy. I mean I wouldn’t wear these.”
“Stay true to yourself dude, authentic,” Kim concluded.
Article continues below advertisement
The ‘Beats x Kim’ Collection
Kim K also put her mark on Beats with her own design—the Beats Fit Pro earbuds—created to match the reality star’s iconic color palette.
Her Beats Fit Pro earbuds dropped in 2022, and not only are they considered to be the most stylish headphones ever, but they also come packed with adaptive noise-canceling technology and a transparency mode. “This collaboration is special because it allows you to blend in or stand out, and Beats is known for creating products that showcase individuality,” she said in a press release, per CNN, at the time.
Article continues below advertisement
“Kim brought her signature minimalist style to the first Beats Fit Pro custom headphones,” Eddy Cue, Apple’s senior vice president of Services, added. “We’re excited to offer Beats’ most innovative headphones in a whole new, gorgeous color palette to music fans and fashion lovers alike.”
Article continues below advertisement
‘Beats x Kim’ Collection Comes In Three Colors
The “Beats x Kim” collection reimagines the Beats Fit Pro earbuds in three signature Kim colors: Moon (light), Dune (medium), and Earth (deep). Much like her SKIMS brand, these Kim K Special Edition Fit Pro earbuds bring a fresh, minimalist approach, allowing wearers to “express their identity through color by creating monochromatic or contrasting looks,” according to Beats.
“I think I would just want people to understand that this is also a fashion accessory that’s reusable,” says the multi-hyphenate entrepreneur in the video. “Since you’re wearing something every day, I wanted [the earbuds] to be able to blend in. And I’ve never seen any tech products, especially headphones be neutral colors,” she said, per Rolling Stone.
Kim Kardashian To Face Jimmy Fallon In A Beats Battle
Beats by Dre dropped a video teasing the ultimate showdown between Kim Kardashian and Jimmy Fallon. “I’ve always wanted my own signature Beats,” Jimmy says in the clip as he heads to the conference room at the company’s headquarters. However, he gets sidetracked when he notices another meeting room playing Kim K’s ad followed by his own.
“So as you know, we can only choose one set of headphones,” one of the corporate folks says.
“Kim’s are beautiful,” someone comments, while another adds, “Jimmy’s are gross.” Naturally, the late-night host overhears everything. “I’m sorry, I’m sorry—I’m up against Kim Kardashian?” Jimmy interjects. “That’s not fair. Hers are sleek, chic, they’re…”
Article continues below advertisement
“‘Iconic’ is the word you’re looking for?” Kim chimes in as it’s revealed she’s been sitting in the chair the whole time.
It’s a head-to-head matchup of ‘Beats x Kim’ versus ‘Beats x Jim,’ and the winner will be announced this Wednesday on “The Tonight Show,” airing on NBC at 11:35 p.m. ET.
