Kendrick Lamar’s latest video, “Not Like Us,” is a profound display of Gemini energy, packed with layers of symbolism that respond to Drake’s provocations and highlight Kendrick’s unique storytelling prowess. Rated a strong eight by Noneillah, the video combines artistic visuals with a narrative that underscores Kendrick’s message of unity, resistance, and cultural critique.
The Gemini Energy
The video exudes a dualistic nature, reminiscent of Gemini energy, reflecting versatility and depth. Kendrick masterfully balances personal and political themes, showing his multifaceted approach to music and life.
Symbols and References
Family Unity:
Kendrick showcases his tight-knit family. He hopping through a game of hopscotch, symbolizing an non-innocence connection. This contrasts sharply with Drake’s public image, often detached from family themes. Kendrick’s message is clear: despite the rumors, his family remains his cornerstone.
The Hopscotch Analysis:
The hopscotch game can be interpreted as a subtle jab at Drake, implying that Drake’s behavior is as reckless as playing a child’s game. It hints at the allegations against Drake involving younger women, suggesting that he’s treading on dangerous ground.
The Caged Owl:
The video ends with an owl, a symbol for Drake’s OVO label, locked in a cage. Owls are predators, and this imagery suggests that Drake’s predatory behavior should be restrained. It’s a powerful statement about accountability and consequences.
Tiptoeing Dancer:
A girl dancing on tiptoe could symbolize Drake’s precarious position. He’s balancing on a fine line, and according to Kendrick, it’s only a matter of time before he falls.
Crip Walking Girlfriend:
Kendrick’s girlfriend Crip walking signifies his roots and loyalty to his community. It’s a declaration of authenticity and defiance against external judgments.
Strategic Release Dates
Kendrick’s choice to release the video on July 4th, Independence Day, is no coincidence. It parallels the historical context of the Declaration of Independence, symbolizing Kendrick’s own declaration of artistic and personal freedom from industry norms and rival provocations. By calling Drake a colonizer, Kendrick draws a parallel between historical oppressors and Drake’s perceived domination in the rap game.
Moreover, the video’s drop following Kendrick’s Juneteenth concert adds another layer of meaning. Juneteenth celebrates the end of slavery in the United States, marking freedom and new beginnings. Kendrick aligns himself with this spirit of liberation, positioning his art as a beacon of cultural and personal emancipation.
A Tactical Response
Kendrick’s response to Drake’s claims is a masterstroke in strategic artistry. Rather than engaging in a straightforward diss track, Kendrick employs symbolism and cultural references to deliver a nuanced rebuttal. The video is not just a visual spectacle; it’s a carefully constructed narrative that addresses allegations, reinforces Kendrick’s values, and critiques his rival’s behavior.
It’s all eyes on Kendrick Lamar once again — in the music video for “Not Like Us.”
Kendrick Lamar has once again proven why he’s a titan in the hip-hop industry. Dropping the visual for “Not Like Us” on July 4th, Lamar solidifies his position in the ongoing feud with Drake, serving a potent cocktail of defiance and celebration. Directed by Lamar himself alongside Dave Free, the video is a vivid portrayal of Compton pride and artistic mastery.
Opening Freestyle and Community Celebration
The video kicks off with a short but impactful freestyle, setting the tone for what’s to come. Lamar’s lyrical prowess is immediately on display, reminding us why his words carry so much weight in the industry. Following the freestyle, we see Lamar reveling in the heart of Compton, his hometown. The scenes are filled with jubilation as Lamar, DJ Mustard, and hundreds of fans dance in front of iconic locations such as city hall and Tam’s Burgers. These moments are not just about celebration but are a testament to Lamar’s deep roots and connection with his community.
Personal Touches and Symbolism
A standout element in the video is the inclusion of Lamar’s fiancée, Whitney Alford, and their two kids. This personal touch adds a layer of authenticity and warmth to the video, making it clear that Lamar’s triumphs are not just his own but shared with those closest to him.
One cannot miss the heavy use of owl imagery throughout the video, a clear nod to Drake’s OVO label. The piñata scene, where Lamar attacks an owl while a disclaimer assures that “no OVHoes were harmed during the making of this video,” is both humorous and biting. The final shot of an owl in a cage drives home the message of dominance and confinement, suggesting that Lamar has the upper hand in this ongoing beef.
Star-Studded Support
Shot in late June, just days after the Juneteenth “Pop Out” concert, the video features a plethora of celebrity cameos. Notable figures such as Steve Lacy, YG, Thundercat, Roddy Ricch, and NBA star DeMar DeRozan make appearances, adding star power and further validating Lamar’s influence and reach. The concert itself was a significant event, with Lamar performing “Not Like Us” six times, building anticipation for the video release.
Final Thoughts
Kendrick Lamar’s “Not Like Us” video is a masterclass in storytelling, symbolism, and community engagement. It’s a victory lap that not only cements his position in the hip-hop hierarchy but also serves as a powerful statement in his ongoing rivalry with Drake. The blend of personal touches, community celebration, and biting symbolism makes this video a must-watch.
As we eagerly await Drake’s next move, one thing is clear: Kendrick Lamar has once again set the bar incredibly high. Let’s just hope Drake doesn’t respond with a “Heart Part 6” video. None of us need that.
“Not Like Us” is more than a music video; it’s a statement. Kendrick Lamar deftly uses symbolism to address personal rumors, critique societal issues, and assert his dominance in the rap world. By intertwining themes of family, freedom, and authenticity, Kendrick creates a compelling narrative that resonates deeply with viewers and solidifies his position as one of the greatest storytellers in hip-hop.
Drake may have started this battle, but Kendrick’s strategic response proves that he’s not just playing the game; he’s redefining it. This is a hip-hop history.
