A new Jennie era is upon us. On Monday, the Blackpink star announced that she’ll release her next single, “Mantra,” on Oct. 11, as she shared a coquet teaser of the new song. The announcement comes weeks after she announced she had signed to Columbia Records.
“It’s not that deep/I’m not that drunk/Sometimes girls just gotta have fun,” she sings in the clip, which sees the artist biting into a cherry before winking for the camera. “Throw it back, all that ass/Me and my sis, we’re too attached,” she continues. “It’s not that deep, we’re not that dumb/Look at them bodies on the run//Inside glowing like the sun.”
The song then pauses as she declares, “You’re gonna feel this every day,” before showing off a flirty smile.
The new single comes about 10 months after she announced that she would launch her “solo journey,” a newly created label called Odd Atelier, which she founded and “aims to create new things that attract attention in a different way from what is usual or expected.” Columbia Records announced that it had signed Jennie in a partnership with Odd Atelier earlier this month.
“It’s just the beginning of what promises to be her biggest, boldest, and best era yet,” teased Columbia.
“Mantra” will follow her last solo single “You & Me,” which dropped in October 2023. The Blackpink star also joined Matt Champion on “Slow Motion” and Zico on the single “Spot!” earlier this year. She released a collaboration for The Idol, titled “One of the Girls,” with Lily-Rose Depp and The Weeknd in 2023. Her first single as a soloist came in 2018 with the fittingly named “Solo.”
As for her Blackpink sisters: Lisa released single “New Woman” with Rosalía in August and “Rockstar” earlier this summer; Jisoo finished filming two Korean films over the summer; and Rosé signed a global solo deal with Atlantic Records earlier this week.
