Kim Kardashian is doing something she hasn’t done in a while – lending her name to a brand for cash. The 41-year-old mogul was this year unveiled as the new brand ambassador for luxury designer Balenciaga – after months of wearing near-only Balenciaga in street appearances and at this year’s Met Gala, the KKW Beauty founder finally confirmed she’s got a deal going on. Everyone wants to know what she’s getting paid, though.
Balenciaga is also fronted by “Peaches” singer Justin Bieber. Kim made her announcement in February, posting to Instagram while in a statement bodyusit and coat look, also sharing a photo of herself on Balenciaga’s Instagram feed. The SKIMS CEO has made no statement, instead continuing to rep the label, bar a switch to Prada for Milan Fashion Week 2022.
As to what Kardashian could be earning, the deal is likely worth millions. Kim is, however, likely earning per post as she either dons the designer, tags it, or both. Exepets at Vox have been throwing out potential earnings for social media influencers – with 288 million fans on Instagram and a queen bee status, Kim is laughing all the way to the bank.
Vox states: “Influencers with up to 1 million followers can get $10,000 [per post], depending on the platform, and 1 million followers and up, you’re getting into territory where they can charge $100,000. Some can even get $250,000 for a post! Especially if the content is on Youtube and the influencer is in the gaming industry.”
Kardashian now joins the long list of celebrities fronting major brands. King-pin Versace has tapped the likes of singer Dua Lipa and supermodel duo Bella and Gigi Hadid. Meanwhile, singer Miley Cyrus is fronting Gucci. Louis Vuitton has “Squid Game” face HoYeon Jung as its latest global brand ambassador, having also snagged athlete Eileen Gu. In 2018, pop sweetheart Ariana Grande became the face of French designer Givenchy – fellow French designer Celine is now promoted by model Kaia Gerber.
Vox added:
“These influencers have moved into celebrity territory. An endorsement from them is just as valuable as working with LeBron. They have incredibly engaged audiences and have an ability to push really big numbers,” continuing:
“We actually believe influencers are more impactful than athletes and TV stars because they are more relatable and so their audience is more tapped in. So it’s like, why pay a celebrity $50 million for a deal when that can be split up among influencers and make real impact?” Kim has not commented on what her fee for Balenciaga might be.
