Hailey Bieber has been opening up on the confidence she’s gained as she fronts Victoria’s Secret. The lingerie brand is undergoing a massive revamp amid its promises to be more inclusive and diverse – it’s out with the 2000s Angels and in with a new carousel of high-profile promotional faces including model Bella Hadid, actress Priyanka Chopra, plus athlete Eileen Gu. Hailey joins as one of the giant’s main faces, and she’s been talking VS.
Victoria’s Secret, a favorite in pretty much every mall in the United States, once came with its Victoria’s Secret Angels. They included the likes of German supermodel Heidi Klum, California-born reality star and model Kendall Jenner, plus Brazilian superstar Gisele Bundchen. Speaking to In Style about joining the VS Collective, YSL ambassador Hailey revealed:
“I’m really excited and honored to join the VS Collective. It’s been great to be a part of an incredible group of women helping to drive the future of the brand while they continue to champion all women.”
On shooting the collection as photos from VS fill her Instagram, the wife to “Peaches” singer Justin Bieber continued: “It was such a great experience, and I love how the campaign turned out. If there’s one thing about being on set with Victoria’s Secret, it’s that you’re always treated like family. The team makes everything fun, and it felt like such a collaboration with everyone to help bring these pieces I really love to life.”
Hailey’s lucrative deals also include her gig with French designer YSL, denim giant Levi’s, Italian brand Miu Miu, plus beauty giant Bare Minerals. Bieber even dished on how she hand-selects her lingerie, continuing:
“I think comfort and fit are key. It’s why I ultimately love this Silk Collection so much — the stretch silk on the bra and panty give a really good shape, and they’re so soft and sleek. I think when you feel comfortable and good in something, it shows in how you carry yourself and gives you a natural confidence boost.”
Hailey continues to make headlines for her rising career, but her fame kicked off as she dated Canadian Justin – the two married in 2018 and recently celebrated three years of marriage.
