I don’t know if this is the first business he has opened up. But I do know his fan base will support it. He could have been the richest rapper in the world. If he had sold his image to sell whatever at the height of his career it would have taken off like wildfire. His music is timeless and he does not tour a lot. He was a good actor he never made another movie. His fame had to be all-consuming. Life as a superstar was hard when he was on top of the music world.
His music has always been from his soul. He is one of the greatest rappers of all time. This music is from the soul, it is a part of our life. He is one of the greatest to ever do it. You can feel every word. He puts his heart into his music that is why he is one of the greatest.