BTS’ “Butter” has been released in a variety of formats. There is the original music video, the hotter remix, and now the cooler remix, which is a mixture of pop/rock with dance music. In the video, everything takes place in the dance studio, there are no frames moving from scene to scene. The emphasis is placed on the group’s ability to interpret the music through dance. One of the new elements in this version of the song is that there is more break dancing performed individually than the typical choreography for the entire group. The cooler remix released unexpectantly and has already gone viral on YouTube. The great thing for fans is that they now have three different ways to listen to “Butter”, which increases the prospect of them finding a version that they appreciate the most. All three versions of the video have been entertaining and are entirely different, which shows the diversity the song can be performed with as well as BTS’ ability to make a variety of creative content.
The release of multiple singles for the same song is a good marketing strategy for Big Hit Music. It gives the artists an ability to connect with their fans in a variety of ways. It also gives them options as to which version of the song they would like to download or stream.
