Beyond Technique

Cultivating Your Artistic Voice

We’ve all been there. Staring
at a blank canvas (or a digital screen) paralysed by the pressure to create
something amazing, something that will turn heads and go viral on social media,
maybe it will even become your best selling work, something that today seems
almost secondary to the social vibe many want their work to create.

In this creative quest for
external validation in whatever form it takes, we often lose sight of something
that is crucial to becoming a successful artist: authenticity.

Being an authentic artist
isn’t about churning out masterpieces as if you were the sole employee of a Temu
production line, it’s about challenging your unique experiences, emotions, and
perspectives and bringing those challenges into your work. It’s about creating
art that resonates, not with the people, but with YOU first. Do that and you
will finally allow that genuineness shine through.

One question I’m always asked
by new artists is what the best selling subject is. What genre of work sells
better than anything else, what sells quickly, and for a hefty chunk of my
career I prescribed to finding out the answers to those questions too.

The answer was always landscapes,
abstracts and nudes. They’ve been forever staples of the art world and they do
sell in huge numbers, but the honest truth is, if you have asked the question
about what art sells best and only pursue financial rather than artistic
success, your work probably won’t sell either. Inner expression generates far
more success for artists than technique.

There’s a good chance that
I’ve never seen your work, but the reason I make the overly harsh point that no
matter how good it is it probably won’t sell, is that there are millions upon
millions of artists all asking that very same question and then beavering away
for years to produce a body of landscape or abstract work that will lead them
to the fabled road of financial success. Art careers rarely if ever, happen
quite like that.

Selling art without a plan
means that your competition becomes the majority of artists who have got a plan
and the likes of Walmart, or Amazon or the galleries with the biggest and best
marketing teams. If you’re creating art for arts sake, it becomes silenced in
the wider noise.

Feeling lost in the cacophony
of the art world? Trying to copy others for success feels like a recipe for
burnout, you really do have to work so much harder to be better than the artist
you’re trying to copy, and they’ll already have the benefit of being first. What
if the secret weapon you’ve been overlooking is right there within you? Being
yourself is not just easier, it’s the key to creating art that truly resonates.

Wild Horse by Mark Taylor

Authenticity Breeds
Originality: When you tap into your own well of
inspiration, you’re less likely to simply mimic trends or copy others. Your art
becomes a reflection of your inner world, something that is truly
one-of-a-kind.

Authenticity Fuels Passion:
Creating art that feels forced is a recipe for burnout. But when you’re pouring
your heart and soul onto the canvas, the creative fire burns bright.
Authenticity keeps the joy of creating alive.

Authenticity Connects with
Others: People can sniff out inauthenticity a mile away. But
genuine art, born from your lived experience, has the power to connect with
others on a deeper level. It sparks conversations, evokes emotions, and creates
a bridge between artist and audience.

Dig Deep:
Explore your thoughts, feelings, and experiences. What are you passionate
about? What are you struggling with? Let your art be a vessel for your inner
world.

Experiment Without Fear: Don’t
be afraid to try new things, even if they feel messy or unconventional. Embrace
the exploration of your art, and let it guide you to your unique voice and
remember, you can’t make an omelette without breaking an egg.

Seek Inspiration Everywhere: Don’t
limit yourself to traditional art forms. Look for inspiration in music, films,
nature, or even everyday life. Whenever I plan out my creations, I like to plan
out a series of work and this always means that I have to carry out research
because I mostly create works depicting specific periods of technology, popular
culture and innovation from the 1970s through to the early 2000’s. The upside
of this is not only do I learn more about what I depict in my work, it fuels
creativity and gives me plenty of ideas for future work.

Vintage Vending by Mark Taylor

Create a Mood Board:
Collect images, textures, colors, or anything that evokes a strong emotional
response. Use it as a reference point for your artwork. Remember when
collecting pictures and photographs, it’s important to not only focus on
perfection, find photos and images that show the subjects with imperfections
too.

Experiment Without Judgment: Don’t
be afraid to try new techniques, mediums, or styles. The more you experiment,
the more you’ll discover what resonates with you.

Embrace Imperfections:
Perfectionism can stifle creativity. Learn to see “mistakes” as
opportunities for happy accidents to coin a phrase used by Bob Ross, and view
each mistake as a unique expression. You might be surprised just how many happy
mistakes you then consciously go on to leave in your work!

Let the Art Flow:
Sometimes the best way to find your voice is to simply create without
overthinking. Allow yourself to be guided by intuition and let the art flow
naturally. I liken this to meditation, it is very much a Full vs. Calmer
Lake: “Think of your mind as a lake. During meditation, you’re not
trying to remove all the water (thoughts). Instead, the goal is to calm the
surface so you can see what lies beneath.”

Silence the Critics (Inner and
Outer): It’s easy to get caught up in the opinions of others, both
online and in the real world. But remember, your art is yours. Trust your gut,
and never be afraid to create something different. It really is okay to be
weird, or wacky, and if it hasn’t already been done, you already own the genre!

Fly Me to the Moon by Mark Taylor

Limit Comparisons:
Social media can be a double-edged sword. While it can inspire, it can also
lead to comparison. Take breaks and focus on your own artistic journey.

Find Your Support System:
Surround yourself with people who encourage your artistic exploration and
celebrate your individuality, but also remember that a support system shouldn’t
just be about positive reinforcement. You need to find an authentic support
system that challenges you too. Art really is about growing your individuality.

Inner Exploration: Journaling
is a great way to delve into your thoughts and feelings. Write freely about
your experiences, emotions, and what sparks your creative fire. You don’t have
to share this with anyone else, but it sometimes helps. You could create a blog
which would give you an incentive to carry on, inner exploration is a tough
process for anyone but blogging can give you both a platform and an audience
that holds you to account.

Mind Maps and Brainstorming: Visually
explore your interests and passions. Create mind maps or brainstorm different
themes and concepts that resonate with you. Remember, your theme doesn’t have
to fit neatly into a box, you need to be selfish when doing this, this is your
story, your art, you need to own it.

Embrace Your Story: Don’t
be afraid to infuse your artwork with your personal experiences and
perspectives. This vulnerability can make your art all the more powerful.

One Claw Go by Mark Taylor

Being authentic isn’t always
easy. It requires self-discovery, vulnerability, and a healthy dose of courage,
in fact these are the same things that make an artist an artist in the first
place. You need to be both bold and brave, and you need to learn to react to
what your gut feeling is telling you to do. To reuse an overused cliché, authenticity
is a journey, not a destination. It takes time and practice to truly find your
artistic voice, and that’s fine. It will give you time to develop as an artist
but also as a person, and you will need to keep doing this over and over
throughout your career, people change, that’s fine. It’s a good thing.

In my experience over the many
years I have been creating, this really is the best path to creating art that
is not only meaningful to you, it allows you to create art that has the power
to move and inspire others. So, embrace your true voice, and let your art be a
reflection of the beautiful, messy, sometimes chaotic and utterly unique person
you are.

Pocket Amplitude by Mark Taylor

You can purchase Mark’s work
through Fine Art America or his Pixels site here: https://10-mark-taylor.pixels.com   You
can also purchase prints and originals directly. You can view Mark’s portfolio
website and see a small selection of his works
at https://beechhousemedia.com

All artwork and blog posts are
copyright Mark Taylor and must not be reused without written permission and
appropriate licencing.