Jason Kelce Unveils ‘Kelce’s Picks’ Menu at Buffalo Wild Wings

NFL star Jason Kelce is stepping up to the plate with his very own menu at Buffalo Wild Wings, and it’s packed with flavor.

The Philadelphia Eagles center announced his retirement from the NFL earlier this year, and he’s decided to trade in his helmet to become a foodie. He’s conjuring up his very own lineup of his favorite wings, snacks, and sauces with his new menu, “Kelce’s Picks.”

Whether you’re a die-hard Eagles fan or just an NFL fans looking for your next bite, Jason Kelce’s new Buffalo Wild Wings menu promises to bring the heat.

Buffalo Wild Wings is proving it’s the go-to spot for football fans by teaming up with NFL legend Jason Kelce.

In addition to launching a new cereal brand with his brother Travis Kelce, Jason has curated a special menu, titled “Kelce’s Picks,” featuring his favorite game-day eats.

“After retirement, I found myself looking for the next best spot to catch all the action. As a longtime fan, I am amped to show fans why Buffalo Wild Wings is the place for football,” Jason shared per the official press release shared with The Blast. “It has the best wings and sauces, wall-to-wall TVs, and plenty of beer options on draft. Plus, my menu picks upgrade any football occasion.”

The lineup includes items such as the Triple Bacon Cheeseburger, which takes the smoky flavor to the next level with three delicious elements: hand-smashed double patties seared with bacon, thick-cut bacon strips, and bacon aioli.

The Triple Bacon Cheeseburger is topped with American cheese, shredded iceberg lettuce, tomatoes, and pickles, all nestled in a soft challah bun.

Jason also included ten traditional wings tossed in a new Buffalo Bacon sauce, which delivers a tasty blend of classic buffalo heat and smoky bacon goodness.

“We are thrilled to partner with Jason for the upcoming season,” Tristan Meline, Chief Marketing Officer at Buffalo Wild Wings, said. “Jason loves watching games in our sports bars. We’re excited to have him hanging out with Hank the Buffalo to show people why Buffalo Wild Wings is the best place to watch football.”

The new hilarious ad, titled “You Up?”, features Jason Kelce tearfully sitting in his car, regretting his decision to retire from football. Unable to walk away from the game, he FaceTimes Hank, the Buffalo Wild Wings mascot, for support.

Hank responds with a reassuring, “Say less. I got you,” and takes Jason to a local Buffalo Wild Wings.

The campaign also includes a 15-second spot titled, “Brothers,” where Hank bonds with Jason over their mutual love for honey barbecue wings and football, saying they’re like the brothers they never had.

Jason quickly clarifies, “No, I have a brother.” To which Hank replies, “But does he have time for you? I feel like he’d be here if he did.”

Jason’s latest partnership with Buffalo Wild Wings comes months after he retired from the NFL.”The physical portion is at a point that it’s not a desire to continue to do,” he explained, per Fox, of his decision to step away from the sport. “The reality was, it was more firm than it’s ever been this year that I just don’t think physically, I can compete at the level I want to anymore, and really compete the way I want to.”

“My elbow, a little of my knees, it’s just gotten to the point where the deterioration and the recovery from that deterioration hasn’t really manifested on game day yet,” he added. “But I know it’s going to start doing that. I’m hard on myself, and if I go out there and I’m not the player I want to be, it will crush me.”

But that’s not all! To further celebrate the collaboration, Buffalo Wild Wings has released an exclusive Homage t-shirt featuring Jason Kelce and Hank, the brand’s iconic computer-generated Buffalo.

Fans can snag this limited-edition tee at Homage.com, with a portion of the proceeds going to support Jason’s charity, (Be)Philly.