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Calvin Klein is set to launch its latest campaign on Thursday (Aug. 15), featuring K-pop star Mingyu of SEVENTEEN. The campaign showcases Mingyu in denim, styled from top to bottom in a range of Calvin Klein apparel including jeans, jackets and trunks. With fashion-forward pieces inspired by Mingyu’s unique style and bold energy, you’ll find everything you need to upgrade your wardrobe.
Shot by fashion photographer Park Jong Ha and directed by AJ Dean, the campaign shows the K-pop star confidently striking bold and dynamic poses, capturing the essence of each outfit with a touch of effortless cool. Billboard even scored an exclusive behind-the-scenes image from the set, that shows Mingyu posing against a peach backdrop.
This new collection includes fresh cuts and washes paired with classic logo tees, mixed-wash denim layers and sleek lightweight outerwear, according to Calvin Klein. Mingyu models several pieces from Calvin Klein’s Spring 2024 collection including the ’90s straight jeans. These versatile denim jeans can be styled in different ways. First, paired with the Signature ’90s Trucker Jacket and Modern Cotton Air Trunks. Next, worn with the Archive Logo Relaxed Crewneck T-shirt and layered with the Monogram Logo Tee under the Nylon Bomber Jacket. For a relaxed, stylish vibe, the brand recommends pairing the ’90s Loose Jeans with a mid-blue slim denim shirt and a light oversized denim jacket.
Calvin Klein posted on their Instagram on Wednesday (June 24), featuring Mingyu strolling around Paris wearing the Monogram Tee styled in three different ways. “Three looks, all ready to love…white-out denim, trench layers and light tailoring. Which are you into?,” they said. If you are looking to replicate his look, you can get the Monogram Logo Crewneck T-shirt for just $23.40, down from the original price of $39.
Shop Mingyu’s looks from Calvin Klein’s Fall 2024 campaign below.
Calvin Klein
Calvin Klein Classic Denim Button-Down Shirt
This denim button-down shirt captures a casual and timeless style, giving you a laid-back and relaxed look. Its versatility allows you to dress it up or down. You can also layer this piece to your liking.
Calvin Klein
Calvin Klein Monogram Logo Graphic Classic Crewneck T-shirt
If you’re looking for a simple-yet-stylish look, consider adding this classic Calvin Klein Monogram T-shirt to your shopping list. It can be paired with any denim style of your choice, making it easy to style based on your preferences.
Calvin Klein
Calvin Klein ’90s Straight Fit Jeans
For those looking for a durable and high-quality pair of jeans, consider adding these Calvin Klein ’90s Straight Fit Jeans. With its mid-rise waist, you’ll never go out of style.
Hurry and go shop the Mingyu x Calvin Klein wardrobe stables from the fall 2024 denim collection online now at calvinklein.com.