The Founders of Burger King
The international fast food restaurant chain Burger King which was initially founded by Keith J. Cramer and his step father Matthew Burns as “Insta Burger King” on July 23 in 1953 in Jacksonville Florida. The idea of foundation of Insta Burger King was inspired by the new McDonalds restaurant in San Bernardino, California which was created by the McDonald Brothers, Richard James and Maurice James McDonald.
In search of something different led the Founders to “Insta Broiler”
As both the founders were looking for something new and different, they bought the rights to a special grill machine called the Insta-Broiler. The oven was proved so successful at cooking burgers that they required all of their franchises to carry that Insta Boiler device.
Several years later, the idea of Insta Boilers had grown into numerous restaurant locations and was later on it was picked up by a pair of Cornell University classmates, James McLamore and David Edgerton. McLamore and Edgerton came up with another cooking equipment that eliminated the problems of the Insta Broiler, which was a gas grill that they called a “flame broiler.”
The Story behind Insta Burger King to Burger King
Later on in 1959, Kramer-Burns operation ran into financial difficulties that it was purchased by two Miami-based franchisees James McLamore and David R. Edgerton. They duo restructured and revitalize the operations of Insta Burger King which was began with the renaming the company by Burger King which helped them to reverse the fortune of the company. For the next straight eight years they both ran the company successfully by expanding their signature burger, the Whopper to over 250 different locations in the United States.
America’s Second Largest Burger Chain
In 1968, the duo sold Burger King Corporation to the Pillsbury Company for the fortune amount of $18 million and later on also merged the company with the Canadian-based doughnut chain company Tim Hortons. Since then the management of Pillsbury Company made several attempts at reorganization and restructuring of the company’s chain in the late 1970s and early 1980s which also led Burger King to became second-largest burger chain in America in 1970, just behind its inspired company, McDonald’s.
Despite all the changes made by the Pillbury’s management, one of the most profitable, effective and breakthrough step was made by the management of Pillbury for Burger King was to hire executive Donald N. Smith from McDonald’s to help revamp the company which included the reconstruction and restructuring of the franchise agreements of the company to broadening of the menu to as well new changes in the store designs to standardize the look of the company.
Net worth of Burger King
In 2010, when Burger King was purchased by a company 3G Capital of Brazil, it changed the fortune of Burger King with the investment of $3.26 billion which help the Burger King to increase its net worth with claiming more than 11 million global customers. Ever since Burger King is still under the ownership of 3G Capital.
Аѕ оf Dесеmbеr 2020, the nеt wоrth of Burger King is еѕtіmаtеd tо bе in between the fortune amount of $7.1 billion to $7.5 Віllіоn.
Brand Value of Burger King
Since its foundation, Burger King is working under the Restaurant Brands International and made it to a successful distinctive position in the market. According to the statistics the brand value of one of the largest food chain company Burger King is 6,368 in million US Dollars.
Burger King Hours
The hours of operation could change, depending on the location. Burger King can’t afford its labour to stay open for 24 hours. Yet Burger King is open on week days Monday through Friday. They open the heavenly door for dine in and takeaways from 6am in the morning and closes at 1am.
What time does Burger King serve Lunch?
Most of the locations of Burger King are owned by franchisees. They can set some of their own rules based on what’s best for their business. The chain doesn’t start serving lunch at one specific time across the board. The whole company begins serving lunch between 10 and 10:30 a.m. for the full menu lunch. So there is no specific separate time slot devoted to Lunch in Burger King.
What time does Burger King stop serving Breakfast?
As the locations of Burger Kings as opened from 6am in the morning. So the franchisees begin serving breakfast at that time. Bur the serving of breakfast mainly depends on which franchises it is. The breakfast heaven door opens at 6am from 10am. Even if it’s a 24-hour location, breakfast time may start earlier than that. Lunch is available right after the breakfast cuts off but there is a hard cut off on breakfast because usually it keep going on till11 am because people wanted breakfast a little longer especially on the weekends.
Controversies of Burger King
Without any doubt Burger King easily ranks among one of the most prolific and victorious fast food restaurants of all time. Well it is right said that success breeds scandal and Burger King is no stranger to controversies. Here are some of the scandals that Burger King will never be able to live down over the centuries which led the company to many questionable tactics and negative consequences.
Burger King Led their Customers to Obesity
In early 1980s, there was a claim made by the Center for Science in the Public Interest, (an advocacy organization that advocates for safer and healthier foods) that Burger King has contributed to obesity and unhealthy eating behaviors in United nations by producing products that contain large amounts of salt, fat, and calories. Many consumer groups have accused Burger King of failing to provide healthier alternatives to their customers.
Face Public Embarrassment
In 2001, when PETA targeted fast food chains in the United States over the welfare and treatment of animals that are used in the manufacturing of the ingredients. Burger King has established a preference for purchasing eggs and pork-based products from those suppliers that use cage-free production method and asked them to agree adopt a series of policies for its suppliers, This animal cruelty act by the company led them to face public embarrassment which targeted Burger King with a six-month campaign it called Murder King.
Expansion in the Middle East
Another controversy was occurred when Burger King was expanding in the Middle East led to a breach of contract dispute between Burger King and its Israeli franchise because of the hotly contested international dispute over the legality of Israeli settlements in the Palestinian territories in accordance to the international law.
Revelation of unhygienic conditions
In 2019, it was reported that a lawsuit filed by Burger King against Fritz Management LLC to remove the trademarks of Burger King from 37 units in South Texas after contaminated and unsanitary conditions were revealed at a restaurant in Harlingen Texas.
The following year in November, a vegan filed a law on Burger King for allegedly selling their best sellers ‘Impossible Whopper burgers’ that were heated on the same grill as their beef burgers.
Burger Kings the famous “Impossible Whopper Burger”
The best thing about Burger Kings’ Impossible Whopper Burger is that it contains 630 calories while the regular whopper contains 660 calories. Impossible Whopper Burger is one of the most iconic dish of all the fast food chains.
Impossible Whopper Burger is actually a Hamburger?
But what you really do not know about this Impossible Whopper Burger is that it really is just a Hamburger, larger in size made with a plant-based, protein filled patty but exactly not the healthier dish plus also certified halal and kosher. As Burger King added their Impossible Whopper Burger to its popular 2 for $6 promotion to appeal to value-minded customers.
Burger King made it very clear that the only thing that makes this Impossible Whopper different from Regular Whoppers is its Impossible Patty. Since the vegans avoid eggs, the Burger King’s “Impossible Whopper” was quickly released as a legitimate vegan fast-food alternative since the impossible whopper is topped with mayonnaise so mayo as a topping seemed okay to vegans but probably not be 100% friendly for vegans or vegetarians.
What is the best thing about “Impossible Whopper?”
The best thing about this whopper which makes it tasteful is that these “Impossible patties” are flame-grilled on the same broiler as they prepare chicken and beef products but customers have a choice as they can ask for the impossible patties to be prepared in the oven.
Here is something more exciting to it,
McDonald’s is about to launch their “McPlant” burger in 2021 to possibly take on the Burger King’s famous for over the centuries “The Impossible Whopper.”
After the success of Burger King’s Impossible Whopper, McDonald’s revealed that they t will be widely rolling out their own plant-based option next year this coming year, so yes! Say hello to the “McPlant.”
Yet here is the revelation of the Ingredients used for Burger King’s famous, ‘The Impossible Burger’ is mentioned below:
Water, soy protein concentrate, coconut oil, sunflower oil, natural flavors, 2% or less of: potato protein, methylcellulose, yeast extract, cultured dextrose, food starch modified, soy leghemoglobin, salt, soy protein isolate, mixed tocopherols, zinc gluconate, and thiamine.
McDonalds V/S Burger King
Over the centuries just as the battles keep going on between Pepsi and Coca Cola, this one goes the same ways. Bur when it comes to food it’s a matter of personal preference and taste so keep that in mind not everyone has a same taste as you.
| McDonalds | Burger King |
| McDonalds Is the real King of the burgers. | While Burger King is known as the Fast Food Revival. |
| McDonald owns approx 36,000 franchises in 120 countries, employs 1.9 million people, and serves more than 70 million meals every day. | Burger King owns over 1200 franchises 50 states and 56 countries with 30,500 employees and serving 15.7 million customers each day and over 2.4 billion Burger King Hamburgers are sold each year globally. |
| McDonalds’ burgers are lighter in taste and weight than Burger King’s | Burger King has better fries than McDonalds. |
| McDonald’s products contain less fat than the meals of Burger King. | Burger King’s meals contain fat but also tastier and best known for their toppings. |
| At McDonalds, the burgers that you buy or whatever deals you order have been already made and not made after when you order them. | At Burger King the order is made right after you order it, like the toppings are only added after getting the order. |
| McDonald’s provides quality services but they are a bit slow. | Yet Burger King’s services are faster. |
| McDonalds is best known for their “Happy Meals” | Burger King is best known for their big hit “The Impossible Whopper Burger” |
| At McDonalds the order is taken by the same employee who also serves the dish. | At Burger King, the order is taken at one place, yet the food is served at another place. |
Burger King’s Customers’ Service
To provide their customer quality services, Burger King made a standard for Modern Customer Acquisition by improving their customer experience. Burger King is best known for positive customer experiences and fast services whether if it is dine in, take away or any complaint from their customers. They know how to deal with it patiently. As their slogan says, “We love to hear from our guests!” So if you are having trouble accessing their website, please call Burger King’s Customer Service Team at 1-866-394-2493 for more assistance.
Latest Happenings in Burger King
Presently Burger King is under the ownership of Restaurant Brands International and it has over 12,000 stores worldwide.
As the pandemic hit the world upside down, Burger King showed its tender side by supporting their sisterhood food chains after years of trying highjack the customers of McDonalds. Their ad urges the people from all over the world to order from McDonalds. Burger King shared a statement on its official social media platforms with the caption:
“We know, we never thought we’d be saying this either…order from McDonald’s.”
