For result-driven and impactful search engine optimization, your website must have premium web hosting – if you have any doubts, ask any SEO agency in Dubai. It has been one of the prerequisites for ranking a website on Google for a long time and will remain true in 2022.
Credible hosting will boost your website speed and offer an exemplary experience to the incoming traffic. There’s a reason why every SEO agency in Dubai will ask you to buy great hosting for your website if you want great results.
Before we discuss what makes web hosting so important for SEO, let’s give you a brief definition of web hosting — in case you don’t know what web hosting is and why you need one for your website.
What is Web Hosting?
Web hosting is similar to a house or apartment in which people live. In the case of a website, web hosting is a space in which you store HTML and CSS files, visuals, database files, plugins, and basically everything that has something to do with the front end or functionalities of your website.
Keep in mind that web hosting is rented space. You pay for it on a monthly or yearly basis. And the amount of space you get depends on the package you choose. The better the hosting company, the greater your website will perform in the event of a traffic surge.
Why Your Web Hosting is Important for SEO in 2022?
There are reasons why Google prefers websites with great web hosting:
1.Speed
The hosting you choose has a direct impact on your website. According to a study, if a mobile site is taking longer than three seconds to load, it will lose 53% of its users.
Cheap hosting will slow down the website in the event of a traffic surge while a quality one ensures prompt response irrespective of the number of visitors landing on your site at once.
Not only do you lose traffic but the potential leads too. That’s why SEO services in Dubai move websites to better hostings if a website’s user experience is being affected due to slow speed.
2.Security
Security is another reason why your web hosting might impact your search engine optimization performance. Google’s algorithm is smart enough to identify weak websites vulnerable to hack attempts or malware attacks.
Irrespective of the content quality, a weak website will never be ranked on Google because it has no credibility. In fact, if your website is ranked, in case of a spam attack it will lose site ranking.
While there are ways to protect your website, if the hosting isn’t good enough, your SEO efforts will go in vain.
3.Server Location
The server location of your hosting company is another important factor in the SEO of your website. Ideally, the server of the hosting company should be located in the same country where your target audience resides.
Say your hosting company’s server is located in the UAE and your target audience is also from the UAE, this will improve the data traveling speed.
In case your business operates globally and the traffic landing on your website is coming from various countries, you can use a Content Delivery Network (CDN) to ensure fast data traveling and excellent website performance regardless of the user’s location.
How to Choose a Web Hosting Company to Achieve Best Results with SEO?
Now that you know how your hosting might directly affect your website’s organic performance, it’s worth discussing what factors to look for when choosing a hosting company:
1.Understand Your Website’s Needs
Whether you are earning through ads, selling a product, or generating leads for your business, your ultimate goal will be to boost traffic so you can grow your business. That’s why a website must be able to handle traffic during peak hours.
You can get website hosting for as low as $1. But the thing is, the features you get in a $1 per year hosting and $100 per year hosting will vary greatly. The more you spend on hosting the more features you will get.
So consider the potential traffic you are expecting and then choose a hosting provider and plan accordingly.
2.Security Features
As a digital marketing service in Dubai managing dozens of different websites, we understand how important hosting security is. Ideally, you should look for a hosting provider who keeps an eye on the industry’s needs and upgrades hosting security accordingly.
Hackers have found new ways to decrypt data and access confidential information which ultimately leads them to a website’s credentials. So you need to look out for additional security features to secure your website.
In case a website hosting provider has been hacked previously, don’t choose that particular hosting.
3.See Reviews to Confirm Server Reliability
Who else can tell you about hosting better than someone who has first-hand experience dealing with the same hosting provider? You can find out all the negatives and positives associated with hosting by checking out the reviews on an unbiased platform.
See what website owners have mentioned about the hosting regarding its downtime and other performance-related factors. Keep an eye on any review about the support to get a rough idea of what level of support they offer and how promptly.
4.Customer Support
When you are hosting a website, you come across various challenges. Some can be handled by you while some require assistance from the hosting company. So it’s crucial that the web hosting company you are choosing responds to your queries in a timely manner.
Particularly during the downtime, you expect fast action from the hosting provider. In some cases delay causes significant damage not just to your reputation but also the sales.
Conclusion
Your web hosting plays a big role in your site’s search engine optimization. And it has a direct impact on your website’s performance. Make sure you choose a hosting company that offers the best features, support, and helps you in scaling your business.