In 1912, American businessman Ed Noble transformed a peppermint candy shaped like a life saver into a popular treat through innovative packaging, distinctive labels, and convenient displays.
Life Savers established its first factory in Australia in 1921, with Bill Kirby playing a key role in expanding the brand across Australia and Asia. Advertising was crucial from the start, using various media and creative rolling billboards, including a fleet of custom 1933 Dodge cars designed to resemble giant Life Savers rolls, which became iconic marketing vehicles.
h/t: vintag.es
