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- Add powerful testimonials from graduates of your class or workshop. Powerful testimonials are from students who had big transformations as a result of your teaching. After they took your class, their life was better because of x, y, or z.
- Mention any bonuses. Maybe you are providing extensive handouts or snacks. Or perhaps there is a private coaching session with you after class is over.
- Offer a resource. Some of my best results from an email came when I recommended Evernote as a favorite organizing tool in a marketing email for my former class, Organize Your Art Biz. Even though many recipients had no intention of joining the OYAB class, they thanked me for my email because it included a helpful tool they could use.
- Address the frequently asked questions you get from students. This is usually done on a sales page, but you can also do it in an email.
Whatever you do, don’t put everything in a single marketing email or post. It’s overwhelming! Outline all of the details on a landing page on your website or an event post on Facebook. Then sprinkle these ideas throughout your promotional messages.
You’re an artist! Be creative and vary your marketing message. It’s more fun for you and for your followers.
Find more tips on marketing messages in my learning programs:
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