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The Dallergut Dream Department Store by Lee Mi-ye


Ever had one of those dreams where you’re floating through a candy-colored sky, only to wake up and wish you could hit the snooze button and dive right back in? Well, what if I told you there’s a place where you can shop for dreams like you’re picking out produce at the farmer’s market? Sounds too good to be true, right?

Enter the whimsical world of “The Dallergut Dream Department Store” by Lee Mi-ye, where dreams aren’t just fleeting nighttime fantasies, but tangible products you can purchase and experience at will. It’s like Willy Wonka decided to open a Macy’s in the collective unconscious, and let me tell you, it’s a wild ride from start to finish.

A Department Store Like No Other

Picture this: a five-story wooden building, smack dab in the center of a bustling dreamscape city. Inside, you’ll find everything from nostalgic childhood memories to heart-pounding adventures, all neatly packaged and ready for consumption. It’s a place where the laws of physics take a coffee break, and the only limit is your imagination (and maybe your dream payment balance, but we’ll get to that later).

Our guide through this fantastical realm is Penny, a wide-eyed newbie who lands a job at the store and quickly finds herself swept up in its magical machinations. Think Alice tumbling down the rabbit hole, but instead of a wonderland, she’s entered a retail wonderland where the customer service extends to your subconscious.

The Cast: A Motley Crew of Dream Weavers

Lee Mi-ye populates her novel with a cast of characters as colorful and diverse as the dreams they peddle:

  • Dallergut: The enigmatic owner with a penchant for Calm Cookies and cryptic wisdom
  • Weather: The no-nonsense veteran employee who keeps the store running like a well-oiled machine
  • Vigo Myers: The fastidious second-floor manager with a mysterious past
  • Speedo: The hyperefficient fourth-floor manager who treats life like a never-ending to-do list
  • Motail: The charmingly unscrupulous fifth-floor salesman always looking for a bargain

And that’s just scratching the surface. We’ve also got legendary dreammakers, mischievous Leprechauns, and a whole host of quirky customers, each with their own story to tell.

The Art of Dream Crafting: More Than Just Counting Sheep

One of the most fascinating aspects of the novel is the intricate system Lee creates for the production and sale of dreams. It’s not just about slapping a price tag on a fluffy cloud and calling it a day. Oh no, my friends. We’re talking about a whole economy based on emotions and experiences.

Dream Payments: Where Your Feelings Are Your Currency

Get this: instead of cold, hard cash, customers pay for their dreams with the emotions they experience upon waking. Feeling a sense of wonder after that flying dream? Ka-ching! That’s going straight into the store’s coffers. It’s a brilliant concept that adds depth to the world-building and raises intriguing questions about the value we place on our inner experiences.

The Legendary Big Five: Dream Rock Stars

Move over, Beatles. In this world, the real celebrities are the dreammakers, with the “Legendary Big Five” sitting at the top of the heap:

  1. Wawa Sleepland: Master of breathtaking landscapes
  2. Yasnoozz Otra: Specialist in “walking a mile in someone else’s shoes”
  3. Kick Slumber: Creator of adrenaline-pumping adventures
  4. Babynap Rockabye: The guru of conception dreams
  5. Doje: The mysterious recluse with a knack for communicating with the dead

These dream rock stars are like a mash-up of artists, scientists, and magicians, crafting experiences that blur the line between fantasy and reality.

Themes: More Than Just Fluff

Don’t let the whimsical premise fool you. “The Dallergut Dream Department Store” tackles some weighty themes with a deft touch:

The Power of Empathy

Through dreams that let you experience life from another’s perspective, Lee explores the transformative power of empathy. It’s like a crash course in walking a mile in someone else’s shoes, without the blisters.

Confronting Our Fears

The novel doesn’t shy away from nightmares, showing how facing our fears in the dream world can lead to personal growth in the waking one. It’s cognitive behavioral therapy, but with more unicorns and less copay.

The Value of Memories

In a world where you can relive cherished moments or communicate with lost loved ones through dreams, Lee delves into the bittersweet nature of nostalgia and the importance of making peace with our past.

Writing Style: A Dream-Like Flow

Lee’s prose has a gentle, meandering quality that perfectly suits the dreamlike nature of the story. It’s not a breakneck page-turner, but rather a book that invites you to sink into its world, like easing into a warm bath after a long day.

The narrative structure is episodic, with each chapter focusing on a different aspect of the dream store or a particular customer’s story. This approach allows Lee to explore a wide range of human experiences and emotions, from the comical to the profound.

Lost in Translation?

A quick shoutout to translator Sandy Joosun Lee, who’s done a bang-up job of bringing the whimsy and warmth of the original Korean text to English readers. The prose flows smoothly, maintaining the dreamlike quality while still feeling grounded and relatable.

Comparisons and Inspirations: Dream a Little Dream

“The Dallergut Dream Department Store” sits comfortably in the tradition of magical realism, with echoes of works like:

  • “The Night Circus” by Erin Morgenstern (for its enchanting atmosphere)
  • “The Midnight Library” by Matt Haig (in its exploration of life’s what-ifs)
  • “Mr. Penumbra’s 24-Hour Bookstore” by Robin Sloan (for its blend of the magical and the mundane)

There’s also a hint of Studio Ghibli’s whimsical spirit, particularly reminiscent of films like “Spirited Away” in its creation of a fully realized magical world existing alongside our own.

Critiques: A Few Wrinkles in the Dream Fabric

No dream is perfect, and neither is this novel. A few potential stumbling blocks:

  • The episodic structure, while charming, can sometimes feel a bit disjointed.
  • Some readers might find the pace a tad slow, especially if they’re used to more action-packed fantasies.
  • The sheer number of characters and concepts introduced can be overwhelming at times.

But honestly? These are minor quibbles in what is otherwise a delightful and thought-provoking read.

Final Thoughts: Sweet Dreams Are Made of This

“The Dallergut Dream Department Store” is a rare gem of a novel that manages to be both escapist fun and genuinely moving. It’s the literary equivalent of a warm hug, reminding us of the magic that exists in our own minds and the power of empathy to bridge the gaps between us.

Lee Mi-ye has crafted a world that’s at once fantastical and deeply human, populated by characters you’ll want to revisit again and again. It’s the kind of book that lingers in your mind long after you’ve turned the last page, like the fading remnants of a beautiful dream.

So, dear reader, if you’re in the market for a story that will make you laugh, cry, and ponder the nature of reality (all while craving a magical cookie), look no further. “The Dallergut Dream Department Store” is open for business, and trust me, you’ll want to be first in line.

Who Should Read This Book?

  • Fans of magical realism and gentle fantasy
  • Anyone who’s ever woken up from a dream and wished they could go back
  • Readers looking for a heartwarming escape from reality
  • Those who enjoy stories that blend the magical with the everyday
  • Anyone who’s ever worked retail and fantasized about a much more interesting job

The Bottom Line

“The Dallergut Dream Department Store” is a charming, thought-provoking debut that will leave you looking at your own dreams in a whole new light. It’s a gentle reminder of the magic that exists in our everyday lives, if only we take the time to notice it. So go ahead, treat yourself to this literary dream—just don’t be surprised if you find yourself checking your emotions for loose change afterward.

Dream Payment Status: A Flood of Wonder, with a Sprinkle of Nostalgia

Now, if you’ll excuse me, I’m off to see if I can find a dream where I actually remember to bring my reusable bags to the grocery store. A girl can dream, right?



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