Ryan Reynolds Marks Negroni Week With Hilarious New Video

Ryan Reynolds is marking Negroni Week in his signature style—by bringing his classic comedic flair into the festivities.

In a new video, the “Deadpool” star teams up with Tony O’Groni to deliver some playful banter and inspire gin enthusiasts to join in the Negroni Week celebrations.

The new clip starring Ryan Reynolds kicks off Aviation Gin’s sponsorship of Negroni Week 2024, featuring their distinct American-style gin in the classic Italian cocktail.

It’s that time of year again—Negroni Week! To mark Aviation Gin’s second year as the official American Gin for the event, Ryan Reynolds has dropped a hilarious video introducing Tony O’Groni.

In an email statement shared with The Blast, Negroni Week, which runs from September 16 to 22, unites bars and restaurants worldwide to honor the legendary Negroni while supporting Slow Food’s goal of promoting a fairer and more sustainable food and beverage industry.

Fans instantly fell in love with the promo, with one individual admitting, “This man was born to entertain. I don’t even drink and I love the ad. I am finding that generally, advertisers think we are all dumb and they can throw anything at us. Buck up all you advert people, you want me to watch, entertain me. Thanks, Ryan.”

“Just another casual Monday with Ryan and his advertising skills,” another said.

The video begins with Ryan introducing his new “spooktacular” friend, Tony O’Groni—a scarecrow with a pumpkin for a head. When Ryan says O’Groni’s name to the camera, O’Groni responds, “I will not make a martini. My name is Tony O’Groni.”

“Who said anything about a martini?” Ryan asks.

The two continue their playful exchange, with the pumpkin-headed scarecrow declaring, “I do not answer to you. My name is Tony O’Groni and don’t you f-cking forget it.”

This is, by far, his first time marketing the gin. In fact, he loves getting involved in the ads because “marketing is one of my biggest passions, besides performing. I love that part of it.”

“I especially like it when marketing is an extension of whatever you’re trying to introduce people to. ‘Deadpool’, for instance, I love that the ‘Deadpool’ marketing campaign has always been, and will always be, a direct extension of the movie,” he told Forbes. “We’re not just showing scenes from the movie, we’re showing additional footage, new things.”

“With Aviation, I haven’t had to do that much. There’s a ton of unsexy parts to it. It’s the flying to Dallas and talking to buyers. I FaceTime huge board meetings, hotel meetings,” he continued. “All kinds of stuff. It’s the legwork. That’s the part I enjoy. I don’t mind going into a room and talking to people about why I love this so much. I think that’s how you build. I don’t think you build it by clever fun social media stuff or viral videos – even though we’ve done some of those things because it’s fun for me to do. It’s really about the legwork.”

The official recipe for Aviation American Gin Classic Negroni, which has been shared with The Blast, is as follows:

• 1 oz. Aviation American Gin
• 1 oz. Bitter Aperitivo Liqueur
• 1 oz. Sweet Vermouth

Stir ingredients together and strain. Garnish with an orange peel.

Reynolds joined Aviation American Gin as a co-owner in 2018, bringing his signature humor and charisma to the brand.

Founded in 2006, Aviation Gin is celebrated for its smooth and well-balanced flavor. Under Reynolds’ influence, the gin has gained significant attention and appeal, thanks to his engaging promotional efforts and distinctive comedic style.

“My only goal was to own a gin I found delicious,” Reynolds told High Life when discussing why he chose to get involved with Aviation. “I literally bought the brand because I kept ordering the same Negroni, only discovering afterwards that it was Aviation Gin that made the Negroni so wonderful. This whole endeavor has wildly exceeded my admittedly low expectations.”

Reynolds has effectively used his social media platforms to connect with fans and gin aficionados, crafting witty and memorable content that frequently highlights Aviation Gin.

Throughout the week, bars and restaurants globally will be serving up classic Negronis and creative variations to support Slow Food’s mission of promoting a more sustainable and equitable food and beverage industry.

Find participating venues near you here.