Award-winning mixed media artist exploring feminism and femininity
Linda Mariano, Editor in Chief
North Carolina mixed media artist Alissa Van Atta finds emotion in paint, texture, composition, and color. She explains: “Art courses through me, shaping my identity and guiding my journey. Starting out as an abstract painter, I spent a great deal of time learning about texture, color and composition. Reintroducing the figure weaves context and narrative, intertwining abstraction and figurative elements. Inspired by vintage ads, my paintings embody humor while boldly confronting women’s rights regression and objectification.
“Through my art, I illuminate pressing issues while remaining deeply connected to my experiences. Creative expression offers solace, healing, and a platform to challenge societal expectations and advocate for women’s rights.”
Art Business News recently met with Van Atta to learn more about her career and journey in building her art business.
ABN: Let’s start at the beginning — tell us about how and when you decided to make art your career.
Van Atta: I’ve always done art, so it’s just as soon as I could pick up a crayon, it’s always been a part of me. I remember stressing in my high school years about “What am I going to do for the rest of my life?” and freaking out. Art has always been there for me, so made a deal with my dad that instead of art school, I would major in art and something else too. I ended up just doing art and got my BFA with a Painting and Art History focus. He always thought I should have added accounting on top of that. But it’s just how my brain works. I could only focus on one thing, so I would have to take all my other requirements in the summer because all I wanted to do was art.
When I graduated my mom said, “You know you have to make money, right?” I got a little derailed into the world of retail. But art was always there — I knew I had talent and I just had to a take the leap and leave the world of retail. I really didn’t make the complete jump until my mom died, about eight years ago. It occurred to me, you only live once — if not now, when. That’s basically when I dove headfirst and decided “Let’s do this as a full-time thing!” Since then, it’s been a matter of figuring out what works, what doesn’t, and getting comfortable with calling myself a full-time artist.
ABN: I didn’t know you had a retail background. I’m sure it comes into play so many times and in so many different ways. You might not have the accounting degree your dad suggested, but you learned about balance sheets, profit & loss, pricing, and so much more from your retail management experience for sure.
Van Atta: Exactly. I was part of a designer brand. I wasn’t selling $35 khakis. I was selling $1,000 jackets and other pieces in that price range. So even in that world, the clientele was different, the approach was different. I see a lot of things mirrored in how I view who looks at my work. I sit back and just pick up little clues — and so far, that tactic has had good results.
ABN: Alissa, what is your work philosophy and how do you decide what to create? How does that work philosophy impact the art that you create?
Van Atta: Basically, my main philosophy is show up every day. So even if I’m not feeling like things are coming together, I go back to sketching and thinking up ideas. Or maybe doing the stuff that I hate doing, the behind the scenes things like managing inventory, managing the bank account. It doesn’t have to always be in the studio, but my frame of mind is always centered on get something done, at least feel like you’ve put in a day’s work. I basically like to do that in the beginning of the day, so I can go: “Whoosh, I’m done!” Then I can go from there.
Ideas are something that sticks with you. You’re not off the clock. It’s always marinating. Even just getting some ideas out that have been pestering. It’s just a matter of doing something that show you’ve accomplished something in some way, even if it’s just making notes. Just showing up every day. And I also like to challenge myself. If something didn’t happen or if it’s a timing technique, then that drives me to work on those things.
ABN: There are so many artists that do exactly what you’re saying — make a plan and stick with it every day. Whether it’s starting the day with the management things, like planning for fairs, creating invoices, reaching out, creating social media posts, all of those things that must be done to keep the business moving forward. Then moving on to creating. Or the other way around — whatever works best for each person. Your advice to work every day, getting to it, and being productive are keys to success.
What do you think was the best advice you’ve ever received and how have you used that?
Van Atta: During my senior seminar, I was very fortunate to have a mentor who was also my senior seminar instructor and my instructor for abstract art. I didn’t listen. I’m learning the hard way now and remembering his words. Showing up every day, working on developing yourself as an artist, and loosen up. Loosening up not only my technique, because I used to be very precise, but also loosening up my frame of mind. Basically, anything I’ve ever set out to do, the plan goes one way and I go another way. So no matter how much I think it should be this way, I’ve learned to loosen up my expectations and just go with the flow. I have to remind myself of that all the time. It’s not a failure if it didn’t work out. I learned something different.
ABN: Great perspective! Sometimes you have a perceived notion of what something should be, but maybe you haven’t explored everything it could be. And that’s really what you’re talking about. I think that there’s a learning in all of that. Absolutely. So what do you do to market yourself and your art?
Van Atta: Basically, being visible as possible as I can be, whether through my website or Instagram. Instagram is a beast — it’s harder now to get an audience. But it’s a place where people can find you and discover your art. It’s another little portfolio. The main thing with marketing, I’ve learned, is meeting people. So getting into art organizations, doing fairs. You never know who you’ll meet, who and a connection that will benefit you. It’s an opportunity to get to know a person one on one. Sometimes it’s the weirdest thing of who knows who and it ends up being a small world. Or “Yeah, I’m an artist” and things spark from there. But growing it organically is what I’ve been focused on because it’s the proven method of what’s gotten me sales, collectors, and a following.
ABN: At the art fairs, I notice that you are very engaged. You’re right there, you’re standing up, you’re very approachable. And usually when I walk by, you’re talking to somebody, whether it’s another artist, maybe it’s the exhibitor that’s next to you. But I think that that’s a really good point because you don’t ever know where you’ll find a great connection. Maybe they’re just visiting the fair, looking at art, and they have an experience with you. And six months from now, they’re contacting you and asking, “Do you still have that piece, or is there a piece like that one?” And you don’t ever know what all of those connections, how they might play out in a myriad of ways.
Just one more question. Any particular advice as an emerging artist that you would give an aspiring artist?
Van Atta: It’s tough. And oftentimes, you’re your own worst enemy. So my advice would be to surround yourself with people that genuinely want you to succeed. People that support you. And remind yourself that it won’t happen overnight. This is a marathon. So if you don’t do great one day at some event, it does not mean it’s over or you’re a complete failure. We all play mind tricks with ourselves. So it’s just reminding yourself to just show up every day. It’s all a learning experience and keep moving forward.
ABN: Really great advice. It’s been terrific having a conversation with you. One of the reasons for your success is that if you are enjoying what you’re doing and you have a positive attitude. Sure, it can be scary. It’s your career, it’s your livelihood. But working it each day helps you meet the challenges.
Thank you so much. It was great getting to know a more about Alissa Van Atta, the artist.