Kim Kardashian is proving there’s no limit to how far she’ll expand her empire.
The mogul, 41, has now joined forces with Beats by Dre, dropping a stylish and sleek collab with the headphones brand and ensuring the promo is high-profile.
Kim updated her Instagram recently with a revealing pool dip to promote her new venture, showing off her curves and her 21-pound weight loss while in a skimpy bikini.
The photos showed the reality star looking slim and like a total bombshell as she posed chest-deep from an outdoor pool and also backed by lawns, palms, and greenery. Sizzling in a high-cut and thong brown bikini, the ex to Kanye West flaunted her trim figure and cleavage while leaning at the edge of the pool, also sipping from a massive wine glass.
Kim was, of course, wearing a pair of her Beats Fit Pro merch, also donning large shares. In a caption, the SKIMS boss wrote: “My Beats Fit Pro collection with @beatsbydre is out worldwide! Available in Moon, Dune and Earth. Shop now at apple.com/beatsxkim and @theofficialselfridges now 🤎.”
In a statement amid the collab’s release, Kim said: “I wanted to break away from the idea that headphones have to be colourful to make a statement. This collaboration is special because it allows you to blend in or stand out, and Beats is known for creating products that showcase individuality.” Meanwhile, the Hulu star told Vogue:
This concept was born from my love for neutral color palettes, but I also wanted to show that tech is as much a part of style as clothes. I believe that the things we wear every day should feel effortless, including headphones,” adding: “I’ve been a fan of the Beats brand forever, so I’m always up on their latest products. And because they know how important fitness is to me, I was one of the first people who got to try out Beats Fit Pro when they launched last year. They’re so comfortable that I’ll forget that I even have them in.”
Kim continues to run her $1.8 billion empire via her SKIMS and SKKB by Kim brands, also earning from reality series The Kardashians, plus her high-profile endorsements. In 2022, the star is the face of luxury designer Balenciaga.