Khloe Kardashian continues to make headlines for her 2022 weight loss, and a recent video she shared definitely showed it off.
The 38-year-old reality star updated her social media in early August and to shout out a new drop from her Good American brand – posing in selfie mode as she shared a video, the blonde sizzled in a denim bikini as she urged fans to shop her merch.
Showing off her tiny waist and strong abs, Khloe posed preening her hair and from a living room with minimalist white and cream furnishings. The mom of two, who has since welcomed her second child with ex Tristan Thompson, went tight in her denim two-piece, then sharing a still snap with a swipe right. The star also drew attention to her toned legs and tan, writing: “Denim Swim @goodamerican.”
Khloe is now one of three Kardashians retailing swimwear. Sister Kim Kardashian has SKIMS Swim. Sibling Kylie Jenner is CEO of Kylie Swim.
Khloe founded Good American in 2016 and with Emma Grede.
“It’s so interesting because when I was growing up heroin chic was the really cool thing. And there was Kate Moss. And she was gorgeous, but I was like, ‘I don’t identify with that body.’ I always, weirdly enough, was attracted to the Victoria’s Secret models of the world because they were more voluptuous. It wasn’t even because they were in bras and panties. It was like, ‘Okay, I finally see bodies that are a little more like mine.’ And they’re not even bigger girls,” she told Elle.
The star’s brand now retails denims, basics, activewear, swimwear, footwear, and more. It focuses on inclusivity, in particular, size.
“We have girls of all different colors, ethnicities, heights, sizes. They have tattoos, shaved heads– everything. Because that’s really now what our world is. It’s not about cookie cutter ‘I’m a blonde with long flowing hair.’ Although there’s nothing wrong with that,” Khloe continued. The Good Squad continues to recruit models of all shapes and sizes to endorse Good American, a label that’s now hit cult status.
Meanwhile, sister Kendall Jenner is CEO of her 818 tequila brand, with Kourtney Kardashian continuing to run lifestyle brand Poosh.