Jessica Bartlett uses her social media platforms in order to promote her own brand and those by emerging influencers. Since many of the social media platforms are constantly changing their algorithms, Bartlett conducts research in order to help other content creators rank highly on the services they are using. Her goal is to increase engagements for content creators, which will support brands through advertisement revenue. Bartlett has discovered a way to build her own brand and help others as well.
After she successfully built her platform on Instagram, Bartlett noticed an increase in the number of visitors to her main website. She re-branded her website to promote her new company-COY Co.-which stands for “Capitalize On You”. Bartlett diversified the content she created. She always updates Instagram with new content; however, she found the opportunity to provide exclusive content through a subscription service on her website. Bartlett developed a successful Instagram presence and independent subscription services simultaneously.
While most influences tend to solely focus on their own brands; Bartlett has taken a different approach. She discovered that if content creators also owned their platform, they would be able to monetize their brand better. Therefore, she created COY Co. in order to provide instructions on how content creators and influencers can maximize their visibility and gain subscriptions. Instead of keeping the secret to her success to herself, Bartlett is driven to share vital information with others who have the ability to build their own brands.
COY Co. is diverse in its client portfolio, accepting both individuals and media companies as a part of her subscription-based service. She also advises subscribers on the types of content that will be most successful for their websites and social media presences. Subscribers benefit from the reliability and popularity of her service; her clients will receive an increase in traffic simply from being a part of the COY Co. network. Bartlett also provides information on how to copyright content in order to maintain the integrity of client information.
Bartlett’s work demonstrates how it is possible to be successful at both social media platforms as well as your own service. While COY Co. has many different clients, Bartlett takes care that each one feels like they are getting personal and accurate information regarding brand promotion. COY Co. brings subscribers and creators together in an efficient way. She works with a variety of clients, from social media influencers to athletes and celebrities.
COY Co. can work for people in a variety of fields. Influencers will find Bartlett’s platform to be the perfect space on the web for promoting their brand. She also works with many different types of creative people. Bartlett’s platform has been helpful for emerging artists, musicians and filmmakers.
To join COY Co. or get additional information about the company, follow @jessicambartlett on Instagram.