It’s because of a quote from Min Hee Jin’s press conference.
Koreaboo
This article is part of our coverage of HYBE vs. ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.
ILLIT Yunah‘s recent comments are going viral after being linked to ADOR CEO Min Hee Jin, but netizens are divided.
ILLIT are seen as one of the “victims” of Min Hee Jin’s recent feud with HYBE, as she brought the group’s concept up as plagiarizing NewJeans. While the CEO explained it wasn’t against the young ILLIT members, the group has received a lot of backlash due to various comments.
During a recent video on ILLIT’s YouTube channel, the members took part in “Who Is The Killer?” to showcase their personalities.
At one point in the video, Yunah pretended to cry, adding, “It’s just that… I’m ENFP. I’m bad at these things.”
The reason that it is linked to Min Hee Jin is a comment she made during a press conference. When speaking about the impact it had on other groups, including ILLIT, Min Hee Jin spoke of the impact on herself, bringing up her own MBTI.
During the press conference, Min addressed a question about the harm done to idols due to the controversy with HYBE. When asked for his thoughts on the matter, Min responded, ‘BTS, LE SSERAFIM, and ILLIT have all been hurt by this situation.’ She added, ‘Everyone has been hurt. Even NewJeans has been affected.’ Min further stated, ‘I have been the most hurt. I’m an ENTP. I hope everyone will consider a direction that benefits everyone.’
— Excerpt from Min Hee Jin’s interview
When clips of the video were shared online, some netizens joked that Yunah was “shading” Min Hee Jin. Although many were joking, the clips went viral on various platforms, including X and TikTok.
Did she just shade mhj…😭😭 pic.twitter.com/JsOt2A43UY
— luvee ⟡ ↀ 15/15 🧩 (@yeonjim0n) August 5, 2024
@potionrei yunah is STANDING on business #yunah #illit #minheejin
♬ original sound – ً
Some netizens found it hilarious and joked that they loved ILLIT even more for the shade.
everyday i find a reason to like illit even more ❤️🩹 https://t.co/sQNjBPczPp
— elias⚡ (@cowboyningning) August 5, 2024
IM SURE HYBE ARTISTS HAVE INSIDE JOKES ABOUT MHJ LMAOOO https://t.co/CuNT3o3ub5
— 1-800- iz/nira🦢🍉⚡️ (@revezting) August 5, 2024
Yet, many worried that an ongoing joke that Yunah has always used was being taken out of context and could lead to the young idol getting hate. In particular, they shared that the common use of MBTI in Korea meant that many people used their results to explain their behavior, so it shouldn’t even be joked that Yunah was meant to be mocking Min Hee Jin.
I know this is a joke but yeah she’s definitely not. Even if she was that fandom being angry about it is just plain weird. Illit has every right to dislike that woman. https://t.co/ueDt5Mwvnr
— Run BTS SOTY (@A_BTSUGA) August 5, 2024
just so yall know, yunah has been blaming her actions on her mbti (enfp) way before the mhj press conference. yunah isn’t mocking min heejin, leave her alone pls https://t.co/M50QeNXvfq pic.twitter.com/Ye7k3ssFRT
— louie¹² (@ir0h9) August 5, 2024
The clips are continuing to gain attention.
HYBE vs. ADOR CEO Min Hee Jin
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