Before demonstrating ‘How to Use Tiktok for Business’, first let us tell you something more about the most sophisticated social networking musical app of the present world.
Tiktok is an amazing outlet for people to express themselves and their talent by showcasing any of your talents you are good at. This social networking musical app is mostly used by young people as an outlet to express themselves and their talent through dancing, singing, comedy, and lip-syncing, where adults struggle to understand the point of Tik Tok because maybe it wasn’t part of their growing up
What you don’t know about Tiktok?
Tiktok probably seems like just another social networking musical app which is mostly used by young people of the age of 16-25 as an outlet to express themselves and their talents whether if it is dancing, singing, standup comedy, and lip-syncing, for teens, but the catch is this app is proven to be much more than that.
Tik Tok is a great platform with its fascinating features that many people discovered their talents and this platform has not just created new celebrities out of those. Also helped people to promote their brands and product, through its great media marketing strategy, which led some of the users and high business profiles to overnight success.
Back in 2018 the owners of another Chinese Western Market, purchased Tiktok from its owner ByteDance and then combined these two apps into TikTok and entered the Western market.
TikTok is a Sea of Content
This social media app not only consists of similar kinds of content, but you can find a vast range of topics in it, whatever you can imagine, you may probably find it on Tiktok. Ranging from 15-second mini makeup tutorials to the coverage on the 2020 presidential elections.
TikTok is another whole world within itself where you can find a lot of different customers for your business as it allows brands to engage with users through video, only in shorter, bite-sized clips. In the last year, a huge number of brands worldwide have created accounts on the platform of Tiktok to explore and promote their business and virtually engage as much as possible with consumers.
How Tiktok works for businesses/ Brands?
Tiktok is one of those apps with such a rapid growth rate occurring, with over 800 million active users and rewarded as the most downloaded app for Apple in Q1 2019. According to reports, this is the only social networking app that has been downloaded over 2 billion times on the App Store and Google Play. There are truly endless opportunities for people with their brands and businesses to activate influencer marketing campaigns on TikTok.
Should I start my Business on Tiktok?
Before doing anything else, make sure you have cleared up your mind with these
Know Your Audience?
First launching your business on the platform of Tiktok, ask yourself if you can find your desired audience for your brand on Tiktok? Do you know your desired audience? As you know Tiktok is full of young people between the age group of 16-25, and your business’s targeted audience is to influence young people toward your brand and product so TikTok is the perfect best platform to capture their attention.
What exactly are you promoting?
Make sure you already know every tiny detail about your product. You should know what exactly you are doing marketing for.
Are you ready?
Promoting your business online is no longer a piece of cake, it requires as hard work and patience as any other business. All you need to do is stay active and focused. If you’ve got it all sussed when you are ready to boom!
What role does Tiktok play in anyone’s business?
TikTok continues to surge in popularity, many brands and businesses are considering the ways that this platform is affecting culture and relevant conversations, and want to get in on the chance to increase their brand and business awareness. This might be possible that TikTok isn’t the right platform for all types of businesses.
So let’s dive into determining if this platform would work for your business or not.
Dig into the platform
Whenever a person joins any social media application, as a regular user he would like to get to know every tiny feature about the app to know what you can do through it. The same goes for those people who want to use the platform of Tiktok for their businesses.
If you study TikTok well, you may find that it is all about fun and eye-catching content, even Tiktok trending pages run on tons of silly videos set to hit songs with pretty confusing content which is oftentimes loud and chaotic. So you might be able to possibly find it difficult to promote your brand amid this visually appealing entertaining and chaotic stuff.
First, find the best media marketing strategy for the content of your business promotion, which must have to look appealing and convincing to the other users of the platform.
Sponsor/ Collab with the Tiktok Stars
Being the most dominating app of today’s era, Tik Tok has its sensations and overnight stars. Those people are known as the most-followed people on Tiktok, so if you want to promote your brand or business the second thing you need to do is to get in touch with the Tiktok celebrities, convince them of your marketing/selling skills or offer them a good amount of money in return of the promotion and advertisement of your product. So in that way, your brand and products would be reachable to their huge number of followers and your brand might gain popularity and success.
Take Advantage of Online Advertising
When you are running your own business online, you should also know how to take advantage of online advertising. All you need to know is how online marketing and strategies work for the promotion of your business then you are good to go!
Pay to Tiktok for your Brand’s Advertisement
Another way to promote your brand or business in the redefined platform of Tiktok is by paid advertisements on Tiktok. A brand or a business should be investing in digital marketing, without it can be a bit hard to reach other users. By this media marketing strategy you can tell your brand or business story like a TikTok creator by incorporating video content into users’ “For You” feed, this business video story lasts for 15 seconds on the Home page of any user with the original sound effects. The media marketing strategies can impact your online business in such a good way by a huge number of clicks, impressions, CTR, video interaction, and play duration.
Create your own Hashtag just as your brand Logo
If you are a regular user of Instagram then you are no longer new to the trend ‘Hashtag Challenge’. Create your brand-sponsored hashtag challenge, which has to differ from others. This can easily be done by just buying a custom banner through the Discover page of the app by promoting your challenge. This means, whenever someone clicks the banner the user will be directly promoted to watch your brand’s or product’s video demonstrating the hashtag challenge as this strategy helps brands to receives millions of videos from participants around the world.
Not just this, but also use as much as regular hashtags you can, because when it comes to your business make sure you do your research properly because users can easily search by hashtag when looking for any content by anyone that they want to watch and it would be a plus point for your business to and your content to get in front of people and build awareness of whatever product you are promoting.
Buy Lenses/Filters for your Brand
The most unique yet super cool way of promoting your brand and enhancing community engagement with the users. If your brand is on a marketing budget to partner with Tiktok, then it will develop the 2D and 3D Lenses/Filters as per your brand logo for the marketing of your brands and those brands who decide to create their filter will also be continuously trending on the Discover page for at least 10 days.
Elaborate your Brand/Product
The most difficult thing is how to show off your brand/product because this thing highly affects your brands. The proper videography and photography of the products should be done.
As the hashtag challenge helps you to demonstrate your product to the users, another better way of explaining about your brand/product is to make a content video without making it too gimmicky, which incorporates your brand’s product. The video should entertain the users without making them feel that their feed is being spoiled with unwanted advertisements.
Traffic driving from other social media apps
You should know that you can link your brand’s Instagram page or Facebook page, even if the website of the brand itself directly from your TikTok profile. This means if any user who visits your profile on TikTok will instantly be able to find and follow you on those other platforms too or those who don’t follow your attached links will probably get several clicks and impressions.
Brand taking over Tiktok for one day
The name says it all. If the brand would go for this, it would get a chance to take over the platform of Tiktok for one whole day. The brand’s content will be shown in the feed of the user after they sign in to the app and before they see any other user content. Not just this but the brand’s account may also be allowed to create their images, GIFs, and videos with embedded links to internal or external landing pages. This media marketing strategy guarantees the brand exclusively 5 million impressions daily.
Follow Latest Tiktok Trends
How easy would it be for a brand to follow the latest trends of Tiktok? Of course, it is a difficult task staying authentic to the promotion of your brand while conforming to the chaos of TikTok. Well, as mentioned above Tiktok is a huge platform that has its world with trillions of users and the best place for brands to interact with users throughout in a more informal manner. So here is a tip, the style of the content should be a mixture of both; it should also mimic that of a personal user but also should not be overly promotional.
Over to you now,
So how does this make a little sense to you? How can a social networking musical application play a major role in the promotion, advertisement, and success of your business? If you know how to use these tips to make sure you get the most out of your TikTok promotion strategy and help your business grow rapidly.
TikTok has proven to be an essential tool in influencer media marketing for most brands; however, this platform is now home to trillions of users globally making TikTok the place to be for users and brands alike.
Remember that it’s social media, so it’s important to get to know others and to interact authentically on the platform to make connections and create new content that is beneficial for your brands and entertaining as well as inspiring to other users.
So you should get familiar with the app.