How to Get $45 Tickets to Broadway’s Sunset Blvd., Starring Nicole Scherzinger

As rehearsals continue for the September 28 first preview of Andrew Lloyd Webber’s Sunset Blvd. at
Broadway’s St. James, the production has released details of its in-person rush, digital rush, digital lottery, and standing room policies.

To find out how to get discount tickets to the Jamie Lloyd-directed production, starring Olivier winner Nicole Scherzinger as Norma Desmond, read on.

In Person Rush
In-person rush tickets will be sold at the St. James box office for $45
each. The box office is open 10 AM ET–8 PM ET Monday through Saturday
and noon ET–6 PM ET on Sunday. Each person can purchase up to two
tickets for that day’s performance on a first-come, first-served basis.
Locations and number of tickets are based on availability.

Digital Rush
Digital rush tickets will be available on TodayTix for $45 each. Tickets are available the morning of each performance on the TodayTix app, beginning at 9 AM ET. Users can download the TodayTix app
on an iOS or Android device and purchase up to two tickets for that
afternoon or evening’s show. A limited number of rush tickets are
available on a first-come, first-served basis.

Digital Lottery
Digital lottery tickets will be available on LuckySeat for $45 each, and participants must have a Lucky Seat
account to participate. For
weekday performances, entries will be accepted until 9:30 AM ET the day
before the performance, with winners selected beginning at 10 AM
ET and continuing throughout the day as needed. For weekend
performances, entries will be accepted until 9:30 AM ET the Friday
before, with winner selection following at 10 AM ET and continuing
throughout the day as needed. Winners
will have a limited window in which to purchase and claim their
tickets. Entries are accepted at LuckySeat.com.

Standing Room Only
Standing room tickets will begin starting October 22, which is also Mandy Gonzalez’s first guest-starring performance as Norma. On performances where Sunset Blvd.
is sold out, $45 standing room tickets will be sold at the St. James
Theatre box office. Each person can purchase up to two tickets for that
day’s sold-out performance on a first-come, first-served basis.

All discounted tickets may be partial view.

In addition to Scherzinger, the Broadway cast will also feature 2024 Olivier winner Tom Francis as Joe Gillis, 2024 Olivier nominee Grace Hodgett-Young as Betty Schaefer, and Olivier winner and 2024 Olivier nominee David Thaxton as Max Von Mayerling. All four are reprising their London roles in the Broadway bow of director Lloyd’s minimalist production, which is set to officially open October 20.

READ: To Nicole Scherzinger, Sunset Blvd. Is the Perfect Musical for Her Broadway Debut

Sunset Blvd.: The Album will be released globally via The Other Songs October 25. Click to pre-order the recording.

It was earlier announced that Gonzalez, who created the role of Nina in the Tony-winning In the Heights, will guest star as Desmond in select performances (typically one show a week) beginning October 22. Caroline Bowman (Frozen, Evita tours) will be the standby for the role of the former movie star.

The Broadway company will also include Olivia Lacie
Andrews as Nancy, Brandon Mel Borkowsky as John, Shavey Brown as Finance
Man/Stan/DeMille, Hannah Yun Chamberlain as Young Norma, Cydney Clark
as Joanna/Guard, Raúl Contreras as Finance Man/Frank, Tyler Davis as
Sheldrake, E.J. Hamilton as Lisa, Sydney Jones as Dorothy, Emma Lloyd as
Mary/Heather, Pierre Marais as Sammy, Shayna McPherson as Camera
Operator/Katherine, Jimin Moon as Morino/Hog Eye, Justice Moore as Jean,
Drew Redington as Myron/Jones/Camera Operator, and Diego Andres
Rodriguez as Artie. Swings for the production will be Giuseppe Bausilio
(dance captain), Kristina Garvida Doucette (assistant dance captain),
Brandon LaVar, Maggie Likcani, Abby Matsusaka, and Rixey Terry.

The London Sunset Blvd. revival was a startling departure
for the traditionally opulently designed musical; it featured a
minimalist set and ample use of live video. Images of the curtain call,
featuring Scherzinger covered in blood, went viral on social media. The
show opened in London’s West End at the Savoy Theatre October 12, 2023. Read
the reviews here.

The production also has set and costume design by Soutra Gilmour,
choreography by
Fabian Aloise, music supervision and musical direction by Alan
Williams, lighting design by Jack Knowles, sound design by Adam Fisher,
video design and cinematography by Nathan Amzi and Joe Ransom, hair and
makeup design by Cheryl Thomas, U.S. casting
by Jim Carnahan and Jason Thinger and U.K. casting by Stuart Burt.
Johnny Milani is the production stage manager, and 101 Productions, Ltd.
serves as the general manager.

Lloyd Webber’s Sunset Boulevard (with a book and
lyrics by Don Black and Christopher Hampton) is based on the 1950 Billy Wilder movie
of the same name, which featured Gloria Swanson as the reclusive Norma
Desmond who falls in love with an unlucky writer—Joe Gillis—who happens
upon her home by accident. William Holden played Gillis in the film,
which was directed by the late Billy Wilder. Swanson, Holden, and Wilder
all received Academy Award nominations for their work.

Tony and Olivier Award winner Patti LuPone created the role of Norma
Desmond for the musical’s world-premiere production in London, earning
an Olivier nomination for her performance. Glenn Close played the role
in Los Angeles and later in New York, where she won a Tony Award for her
work as the aging actor. Other musical Normas include Tony winner Betty Buckley (London
and New York), Olivier winner Elaine Paige (London and New York), Tony winner Diahann Carroll (Canada), Petula Clark
(London and U.S. tour), Debra Byrne (Australia), Helen Schneider
(Germany), and Linda Balgord (U.S. tour). After bringing her Norma to
London, Close starred in the 2017 Broadway revival of Sunset,
while Tony winner Stephanie J. Block played Norma in a recent production
at the Kennedy Center. Sarah Brightman currently stars in an Australian production.

Scherzinger, who played Grace in Annie Live!, also voiced the character Sina in Disney’s Moana and starred in ABC’s remake of Dirty Dancing. She was seen as Grizabella in the London revival of Cats.

Sunset Blvd. is produced by The Jamie Lloyd
Company, ATG Productions, Michael Harrison for Lloyd Webber Harrison
Musicals, and Gavin Kalin Productions by arrangement with The Really
Useful Group Ltd and based on the Paramount Pictures film directed by
Billy Wilder.

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Photos: Sunset Boulevard in London