Is the discovery of new music an organic process, or one requiring personal curation? Connecting with music occurs spontaneously, through radio, the internet and today’s popular apps. Research indicates the sound of music strikes an emotional chord, suggesting potential motivation for discovering the latest songs and albums.
While the days of spending hours in record stores transfer to time in front of mobile screens-browsing digital libraries for the ideal selection, music’s connection with technology remains the path on our musical journeys.
According to Nielsen SoundScan, most choose to connect through music streaming services, which saw an increase by 54% in 2014.
Technology makes recommendations for playlists and stations through user preference. Rather than relying solely on spins to discover something new, today’s listeners can connect in many different ways.
An article in the Denver Post, ‘Are you done finding new music’, challenges the definition of “genuine” music discovery. The writer describes music consumption as an ongoing process, occurring on technology and in daily life. The assertion highlights the digital landscape as a sound medium for discovery.
Musical dichotomy. Playing records and awaiting spins leads to the discovery of new music. Scanning on a digital stream makes the search on-demand.