In anticipation for her new album, Midnights (which makes its debut on Oct. 21), Fortune magazine has been impressed with the way Taylor Swift is promoting it. They call her a “marketing genius.”
Swift’s bingo game that announced each track name has 83 million views on social media. Fortune thinks this marketing strategy is something that you don’t usefully see and resonates so well with today’s audiences.
How Taylor Swift Reinvents Herself
Taylor Swift began her career as a country singer. During her 1989 era, she created pop music. For 2017’s Reputation, she performed with her more edgier costumes and sound of music. Folklore and Evermore (2020), had more of an indie vibe. The Midnights era has a dreamy, mystical sound and appearance.
n Miss Americana, her 2020 Netflix documentary, Swift described the pressure she feels to constantly reinvest herself.
“The female artists I know of have to remake themselves, like, 20 times more than the male artists,” She said, “or else you’re out of a job.”
André Spicer noted in The Guardian that Swift’s ability to use this skill has been crucial in the digital age.
“In our digital economy, being interesting is a valuable asset,” he writes. “Our leisure time has become an endless quest to curate the perfect palate of interesting friends, experiences and objects to share through our social media feeds.”