Amazon will celebrate its Emmy wins by discounting the price of its subscription service, Amazon Prime.
On September 25, viewers can purchase subscriptions at $67 instead of the usual price of $99.
The service includes free two-day shipping on marketplace items, subscription to The Washington Post, as well as access to streaming music, movies and TV shows.
Amazon received more honors than its competitor Netflix for the first time despite being absent from the Emmy nominations the previous year.